Google, one of the world’s largest search engines, offers interesting insights with Year in Search data, which shows the most searched travel destinations throughout the year.
The 10 destinations that saw the biggest increase in Google searches in 2024 are Turkey, classified as the most searched destination, Greece, with emphasis on islands such as Mykonos and Santorini, or the beaches of Crete and Corfu, Malta, Italy, with iconic cities such as Rome, Florence and Milan, in addition to the natural charm of Tuscany and the Amalfi Coast, and Egypt.
Portugal appears in sixth place. The country is highlighted for historic cities like Lisbon and Porto and the islands of the Azores, a destination that “offers a variety of interesting experiences. With incredible natural views, delicious food and rich culture, Portugal remains the top choice for travellers.” This is followed by Cyprus, Mexico, Mauritius and, finally, Croatia.